Experimental Design & Evaluation, Fall 2018

Class info

• Lectures: Tues 3:10 ~ 5:50pm in HU101 (College Ave Campus)
• Instructor: Sunyoung Kim
• Contact: email
• Office: SC&I 329

Overview

This course studies the fundamentals and critical techniques for the design of experiments and the evaluation of the resulting behavioral data. The goal is to develop a broad understanding of the experiment choices one can make, the consequences of those choices, quantitative and qualitative data analysis methods for detecting inappropriate choices and making better choices, and interpretation of results including any limitations placed on the conclusions. At the end, students are expected to carry out their own human-centered research experiment and evaluation, both qualitatively and qualitatively.

What is this course about?

In this course, students will learn and practice the experimental design and evaluation process of user-centered design in general, and basic qualitative and quantitative behavioral data analysis methods in particular. The students will learn different methods for user-centered research, user interface design and evaluation and experimental design through lectures, reading literature, and in-class discussions. Students will have to apply them to obtain empirically verified evaluation results in assignments throughout the semester.

Learning Objectives

• Realize the importance of user-centered data collection and evaluation
• Become familiar with the characteristics, language and logic of qualitative & quantitative methods
• Choose between different methods for user needs analysis and user interface evaluation
• Have attained the ability to use the available techniques for qualitative & quantitative data collection and analysis

Course Materials

Required Canvas Readings:

• Qualitative methods: Grounded Theory Method in HCI and CSCW by Muller and Kogan (File)
• Quantitative methods: Experimental Design and Analysis by Seltman (File)

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